Channel
Definition
A channel is a persistent way for an actor to interact with the company to receive a service or participate in a process.
Boundaries
A channel answers “how does the actor interact?”. A website, mobile application, branch, telephone, and partner network may be channels. An API is a channel only in the business sense of partner interaction; its technical contract is an interface.
Minimum characteristics
- channel kind;
- target audience;
- digital, physical, or mixed mode;
- availability or operating window when significant.
Relationships
An actor uses a channel; a channel provides access to a service and may participate in a process. Supporting systems are traced through capabilities and processes, not through an undefined direct connection.
Example
CH-WEB is the customer portal through which a customer creates a support case.
Common mistakes
- confusing a channel with a particular screen;
- treating every frontend as a separate channel without a user-experience distinction;
- replacing the channel with the system that implements it.